Consumer Research Infrastructure
Qualitative insights at quantitative scale.
The most fun way to gather continuous consumer insights.
Surveys used to mean something.
A brand asked. A customer answered.
There was a conversation in there somewhere.
Then we industrialized it.
The average survey completion rate is 33%.
Two out of three people quit before they finish.
What if the problem isn't that people don't want to share?
What if the problem is that we forgot how to ask?
Hey 👋
I'm Dharmesh Ba, and I've spent the last decade inside a problem most brands don't talk about openly: they don't really know their customers.
Not because they don't care. Because the tools to understand them are either too expensive, too slow, or too boring for anyone to complete.
Traditional research agencies are expensive and take weeks. Survey tools give you responses, not insights. And the people you most need to hear from - your actual customers - abandon your forms halfway through.
We're building Canvass to change that.
Canvass is consumer research infrastructure for brands who move fast. We're making it possible to gather qualitative insights at quantitative scale - continuously, not as a one-off project you run twice a year.
We believe research should be something your customers enjoy, not endure. That opinions should be captured, not extracted. That the best insights come from people who are engaged, not fatigued.
We're not building another survey tool. We're building the research layer that modern consumer brands deserve - faster, cheaper, and fundamentally more human than what exists today.
If you're a brand frustrated by how hard it is to truly understand your customers, or an investor who sees the gap between what research costs and what it should cost - we'd love to talk.
We're just getting started.
Dharmesh Ba
Founder, Canvass
1990 Research Labs
A quiet revolution against boring surveys.
Join the Waitlist →